New Balance Team Sports launched a new website in August 2016 offering custom uniforms for Baseball, Fastpitch, Track & Field, Tennis and Soccer. New Balance, the official uniform supplier of the St. Louis Ambush, featured the Ambush in a video that they filmed in December and January.
The video is featured prominently on the New Balance Team Sports website.
The spot starts with Ambush coach Tony Glavin sitting at his desk, ostensibly creating the Ambush uniforms with a simple point and click on the New Balance Team Store website. Various other athletes and coaches do the same and then you see the uniforms arrive, and the Ambush kits are hung up in their locker room with care. Several Ambush players are featured preparing to take the field.
“The goal of the video was to show how quick and easy New Balance can service a team at any level – from grade school to professional teams,” said Nathan Forness
Sr. Manager, Digital Consumer Experience & Innovation.
The video was executed with St. Louis agency Kuhl Swain. Local New Balance sales rep for Soccer, Brandon Durk, who was collaborating on the video, had just worked with Tony Glavin Soccer Club and the St. Louis Ambush to outfit their teams.
“This was the opportunity to show off a team of professional athletes outfitted by New Balance Team Sports in the video,” said Forness. “The St. Louis Ambush were amazing to work with and so accommodating to get what we needed.”
And, in case you were wondering, the top selling New Balance indoor soccer shoe is the Audazo Pro Indoor.