My primary goal this season after joining Sockers was to show the franchise the areas in which improvement/investment was needed in order to boost business success (sales primary among said areas). Landon Donovan has provided an opportunity to supercharge fan interest, while at the same time forcing the Sockers into the needed structural changes. More changes will happen in the offseason to be sure. The goal is to improve the Sockers market standing to a more even footing with our other two arena co-inhabitants (the Gulls and Seals), build up the legitimacy and buzz surrounding the franchise, and provide the proper momentum into future projects.
Craig Elsten, San Diego Sockers Chief Marketing Officer